The INVICTA Marketing Club of Farook Institute of Management Studies (FIMS) launched its flagship initiative, the Brand Fuse – Marketing Mentoring Series, with a powerful and inspiring Session 1 on the theme “Creative Thinking in Brand Communication”. Held on 17th June 2025 at the MDP Hall, FIMS, the session aimed to ignite curiosity and creative thinking among budding marketers and communication enthusiasts.
The keynote speaker for the event was Mr. AV Bhanuprakash, a renowned Creative Advisor to Brands, who brought with him decades of experience in the advertising and branding industry. Through a compelling blend of personal anecdotes, brand storytelling techniques, and real-world case studies, Mr. Bhanuprakash captivated the audience and emphasized the importance of originality, emotional connection, and clarity in brand communication. His talk encouraged students to look beyond traditional marketing and explore the power of creativity in shaping brand identity and loyalty.
The session saw enthusiastic participation from MBA students and faculty members, who engaged in interactive discussions and practical reflections throughout the session. Participants were exposed to creative frameworks that are essential for building impactful brand narratives in today’s fast-evolving market landscape. The event provided a platform for students to learn directly from industry expertise and gain new perspectives on branding strategies.
Brand Fuse – Session 1 marked a promising beginning to what is envisioned to be a transformative series of mentoring sessions. With a focus on bridging academic learning and industry practice, the series is set to feature a lineup of experienced professionals who will guide students through various facets of marketing. The session not only enhanced creative confidence among participants but also set the tone for future-focused, innovation-driven discussions at FIMS.
