Marketing Pulse – Season II Begins with an Insightful Discussion on Luxury Marketing
The Invicta Marketing Club of Farook Institute of Management Studies (FIMS) successfully launched Season II of “Marketing Pulse”, its discussion series dedicated to exploring contemporary marketing trends and industry practices.
The first session of the new season was held on 9th June 2026 at the MDP Hall, focusing on “The Hermès Birkin: The ‘Hard to Get’ Strategy”. The discussion examined how exclusivity, scarcity, and controlled accessibility have helped transform the Hermès Birkin bag into one of the most desirable luxury products in the world.
Through interactive discussions, students explored the marketing principles behind luxury branding, consumer psychology, perceived value, and the strategic use of scarcity as a powerful marketing tool. The session encouraged participants to critically analyze how brands create demand by limiting availability and cultivating prestige.
Presented by Gina Laila, the session witnessed active participation from MBA students, fostering meaningful conversations on modern branding strategies and premium market positioning.
As Marketing Pulse continues into its second season, the series remains committed to providing students with opportunities to engage with real-world marketing concepts, broaden their industry awareness, and develop analytical perspectives on evolving marketing practices.
