The Invicta Marketing Club at Farook Institute of Management Studies (FIMS) successfully conducted the first round of the selection process for the Brand Buzz Season II One-Year On-the-Job Training Program in collaboration with Salpido, one of India’s fastest-growing consumer electronics brands. The initiative marks another milestone in FIMS’ commitment to providing students with industry-integrated learning experiences that complement their academic journey.
Brand Buzz is a flagship platform under the Invicta Marketing Club that bridges the gap between classroom learning and the corporate world. Through this initiative, MBA students work closely with leading organizations on live business assignments, gaining practical exposure to branding, marketing, consumer engagement, and strategic decision-making while continuing their studies. The platform enables students to develop professional competencies through real-world challenges and industry mentorship.
The selection process conducted by Salpido was designed to identify talented and motivated students for its One-Year On-the-Job Training Program (July 2026 – June 2027). Participants took part in a series of branding activities, group tasks, and group discussions that assessed their creativity, communication skills, teamwork, analytical thinking, and marketing aptitude. The interactive assessment provided students with an opportunity to demonstrate their potential in a competitive corporate environment.
Selected students will have the opportunity to work alongside the Salpido team on live projects over the course of one year, gaining valuable industry exposure while applying the concepts learned in the classroom. This unique model of experiential learning helps students build confidence, strengthen their professional skills, and develop a deeper understanding of business practices, making them better prepared for successful careers in marketing and management.
At FIMS, initiatives such as Brand Buzz reflect the institution’s vision of creating industry-ready professionals through meaningful collaborations with corporate partners. The partnership with Salpido reinforces the importance of experiential learning and industry engagement, offering students a platform to innovate, contribute, and grow in a dynamic business environment. FIMS looks forward to another successful season of Brand Buzz, empowering students with opportunities that extend learning beyond the classroom.
