Prof. Mohammed Jasir PV is a management educator, researcher, and trainer with over 10 years of combined professional experience, including more than 9 years of experience in management education. His academic and professional journey reflects a strong foundation in Marketing and Finance, with a growing focus on emerging technologies and their application in contemporary marketing.
He holds an MBA in Finance and Marketing from Ilahia School of Management Studies, (MG University). During his MBA programme, he graduated as the Topper of the Batch and received recognition as Best Presenter and Best Outgoing Student in 2016. He also holds a BBA in Finance from Safa College of Arts and Science, (University of Calicut) and an M. Com (General) from Bharathiar University, Coimbatore. He has successfully qualified the UGC NET in Management and has been awarded the Junior Research Fellowship (JRF), further strengthening his academic and research credentials.
He began his professional career in the corporate sector before transitioning to academia in March 2017. Since then, he has gained extensive teaching experience across management institutions in Kerala. He has taught MBA students affiliated with the University of Calicut, Mahatma Gandhi University, and APJ Abdul Kalam Technological University, and has also taught B.Tech students under APJ Abdul Kalam Technological University. In addition, he serves as a research guide for students of the Indira Gandhi National Open University (IGNOU).
His primary research and academic interests include Marketing, Consumer Behaviour, Hyper-Personalisation, Artificial Intelligence-based Hyper-Personalisation, Digital Marketing, and the application of emerging technologies in marketing. He is particularly interested in understanding how Artificial Intelligence and data-driven technologies are transforming customer experiences, personalisation strategies, consumer engagement, and marketing decision-making.
He also maintains academic interests in Finance, particularly in the areas of financial innovations, cryptocurrency and digital finance, investment strategies, and emerging economic trends. He actively participates in Faculty Development Programmes (FDPs), Management Development Programmes (MDPs), conferences, and other academic and professional initiatives, contributing to continuous learning, teaching, and research.
Areas of Expertise and Interest: Marketing, Digital Marketing, Consumer Behaviour, Hyper-Personalisation, Artificial Intelligence-based Hyper-Personalisation, AI in Marketing, Marketing Technology, Financial Innovations, Cryptocurrency and Digital Finance, Investment Strategies, Economics, Management Education, and Research.