The FIMS Super Specialisation Program on Digital Marketing Foundations and Performance Marketing, conducted on 31 July and 01 August 2026, successfully brought together academic learning and contemporary industry practices. Organised under INVICTA – The Marketing Club of FIMS, in collaboration with CDA Academy, the two-day programme was designed to provide students with practical exposure to the rapidly evolving digital marketing ecosystem.
The programme covered key areas of modern marketing, including Digital Marketing Foundations, Branding, Websites and Landing Pages, Content and Social Media Marketing, Search Engine Marketing, Performance Marketing, and the applications of Artificial Intelligence in Marketing. Through practical business exercises and interactive sessions, students had the opportunity to understand how digital strategies are developed, implemented, measured and optimised in real-world business contexts.
Adding strong industry perspectives to the programme, sessions were delivered by Syed Sammas – Performance Marketer, Sahil Muhammadali – Web & E-commerce Specialist, Sachin R J – SEO Strategist & Performance Marketer, and Muhammad Shihab – Performance Educator. Their practical insights helped students gain a deeper understanding of current digital marketing practices, emerging trends, and the skills expected by the industry.
The programme served as a valuable platform for students to connect classroom concepts with real-world applications, explore emerging technologies, strengthen practical marketing skills, and understand career opportunities in the digital domain. The successful completion of the programme reflects FIMS’s continued commitment to providing industry-oriented learning experiences that prepare students to become future-ready marketing professionals.
