22–25 September 2026 | MBA Batch 2026–28
Farook Institute of Management Studies (FIMS) organised Professional Immersion Week 2026 from 22 to 25 September 2026 for the first-semester students of the MBA 2026–28 batch. The four-day programme was designed to bridge the gap between theoretical knowledge and practical exposure through a series of industry visits, professional interactions, training sessions and experiential learning activities.
The initiative brought together diverse learning experiences covering industrial operations, management practices, leadership, sustainability, personal development and marketing. Each session was designed to introduce students to different dimensions of the business environment while encouraging professional awareness, critical thinking and practical application of management concepts.
The Professional Immersion Week commenced on 22 September 2026 with an industrial visit to VKC (Smartak Footcare Pvt. Ltd.), a prominent name in the footwear manufacturing industry. The visit was organised for the first-semester MBA students to provide practical exposure to industrial operations and the functioning of a manufacturing organisation.
The industrial visit offered students an opportunity to understand the various aspects of footwear production and the operational processes involved in manufacturing. It provided a practical context for exploring production management, operational efficiency, quality assurance and the coordination of different business functions within an industrial setting.
The programme emphasised the importance of connecting classroom knowledge with real-world industrial practices. Exposure to a manufacturing environment helped students develop a broader understanding of how organisations integrate resources, technology and managerial decisions to achieve operational objectives.
The visit formed an important part of the immersion programme by familiarising students with the practical dimensions of industrial management and strengthening their understanding of business operations.
The afternoon session on 22 September featured an Outbound Training (OBT) Orientation conducted by Trail Vibe Adventures. The session introduced students to the role of experiential and activity-based learning in management education, particularly in developing essential interpersonal and professional competencies.
The orientation focused on the significance of teamwork, leadership, communication, coordination and problem-solving in both academic and organisational environments. It highlighted how outbound training activities can encourage participants to move beyond conventional learning approaches and develop confidence through active engagement.
The session also introduced the importance of adaptability, mutual trust and collaborative decision-making in achieving shared objectives. By connecting experiential learning with managerial development, the orientation provided students with an understanding of the value of team-based activities in enhancing workplace readiness.
As part of Professional Immersion Week, FIMS organised the CMA Speakers Meet on 23 September 2026, from 10:00 AM to 1:00 PM at MSA Hall. The programme was conducted by the CMA and AIMA Student Chapter of FIMS in association with the Calicut Management Association (CMA).
The session featured Mr. Sanjai Thomas, MBA, NFNLP, industry veteran, risk mitigator and trainer, who served as the discussion lead, and Mr. Surya Narayanan, Past Chairman of the Kozhikode Branch of SIRC of ICAI (2024–25), Partner at LDS & Co., Chartered Accountants, and Secretary of CMA.
The speakers brought together perspectives from industry, professional management, accounting and financial practice, offering students an opportunity to engage with experienced professionals and understand the expectations of the contemporary business environment.
The programme created a platform for connecting management education with professional experience. It highlighted the relevance of managerial competencies, industry awareness, financial understanding and professional development in preparing students for future careers.
The CMA Speakers Meet was an important component of the immersion programme, reflecting FIMS’s emphasis on strengthening industry–academia interaction and introducing students to insights from experienced practitioners.
The second session of 23 September was a colloquium titled “ESG and the Future of Business”, organised by the CSR Club of FIMS.
The programme focused on the increasing relevance of Environmental, Social and Governance (ESG) considerations in contemporary business management. It provided an academic platform for exploring how sustainability, corporate responsibility, ethical decision-making and effective governance are becoming integral to organisational strategies.
The colloquium highlighted the relationship between responsible business practices and long-term organisational sustainability. It drew attention to the importance of environmental awareness, social accountability and governance standards in shaping business decisions and stakeholder relationships.
The session was particularly relevant to emerging management professionals, as ESG considerations continue to influence corporate strategy, investment decisions, organisational reputation and stakeholder expectations.
Through this programme, students were introduced to the broader responsibilities of businesses beyond financial performance, reinforcing the importance of responsible and sustainable management practices.
The third day of Professional Immersion Week featured a training programme on “Mastering Life’s Essential Skills”, conducted on 24 September 2026. As part of the day’s learning activities, FIMS, in association with the Department of Psychology, Farook College (Autonomous), organised a one-day session titled “The Mindful Self: Understanding Biases, Building Resilience” at MSA Hall, FIMS.
The programme brought together faculty members from the Department of Psychology, Farook College (Autonomous), as resource persons. The sessions were facilitated by Mr. Muhammed Ibnu Subair, Dr. Fathima Bushra Saliha KP, Dr. Shemila K. V. and Ms. Jinsha NK, Assistant Professors in the Department of Psychology.
The training addressed the importance of psychological awareness, self-understanding and emotional resilience in both personal and professional life. Particular emphasis was placed on recognising individual biases, understanding how perceptions influence decisions and developing a mindful approach to challenging situations.
The programme also highlighted the significance of resilience, emotional regulation, self-reflection and interpersonal understanding in navigating academic responsibilities and future workplace challenges. These competencies are especially important for management students, who are expected to handle uncertainty, work with diverse teams and make balanced decisions in dynamic organisational environments.
By incorporating psychological perspectives into management education, the session reinforced the connection between personal effectiveness and professional competence. It provided students with a framework for understanding themselves and others while recognising the importance of emotional and psychological well-being in leadership and organisational life.
The programme reflected the institution’s commitment to holistic student development by extending learning beyond technical and managerial knowledge to include essential life skills.
Professional Immersion Week concluded on 25 September 2026 with BrandLens, an industry-wise mall marketing exploration conducted at HiLite Mall, Calicut, from 10:00 AM to 4:30 PM.
The activity was designed to provide first-semester MBA students with direct exposure to marketing strategies and consumer engagement practices in a real-world retail environment. It encouraged students to move beyond classroom discussions and examine how brands communicate their value, position products, attract customers and influence purchasing decisions.
As part of the exploration, students were organised into ten teams, with each team assigned a specific industry-focused mission. The areas of exploration included fashion and apparel, food and beverages, beauty and personal care, electronics and technology, jewellery and premium brands, banking and financial services, healthcare and wellness, home and lifestyle, entertainment and recreation, and supermarket retail.
The activity encouraged students to examine various dimensions of marketing, including out-of-home advertising, sales promotions, visual merchandising, customer engagement, pricing strategies, branding and customer experience. Students were also expected to identify marketing concepts and theoretical principles reflected in the practices observed.
A major objective of BrandLens was to connect academic concepts from Marketing Management, Consumer Behaviour, Retail Marketing, Advertising, Branding and Pricing with actual market practices. The team-based format encouraged collaborative observation, analysis and interpretation of marketing strategies across industries.
As part of the learning exercise, teams were assigned to prepare marketing exploration reports and video presentations documenting their observations and analytical insights. These deliverables were intended to encourage students to move beyond simply identifying promotional activities and instead critically examine the marketing principles underlying them.
BrandLens provided a practical conclusion to the four-day immersion programme by bringing students into direct contact with the competitive retail environment and the diverse marketing approaches adopted by businesses.
Professional Immersion Week 2026 represented an integrated approach to management education at Farook Institute of Management Studies. The programmes collectively addressed several important dimensions of professional development, ranging from industrial exposure and operational awareness to financial perspectives, sustainability, psychological resilience and market-oriented learning.
The industrial visit offered exposure to manufacturing operations, while the outbound training orientation emphasised interpersonal and team-based competencies. The CMA Speakers Meet strengthened the connection between students and industry professionals, and the ESG colloquium introduced the relevance of responsible business practices. The life-skills training contributed to personal and psychological development, while BrandLens provided an opportunity to examine marketing concepts in a real-world environment.
Together, these activities reflected the institution’s focus on experiential, interdisciplinary and industry-connected learning. The week provided a foundation for the MBA 2026–28 batch to approach management education with greater practical awareness, professional curiosity and an appreciation of the diverse challenges and opportunities within the business world. The programme was coordinated by Ms. Navaneetha K and Mr. Mohammed Jasir PV, Class Coordinators, FIMS.
